Based on the belief that music can make people feel, care and act, the "Greening Africa" concert is intended to make people aware of the impact of climate change and inspire a shift to living more sustainably to reduce environmental footprint and rally the audience to take practical and impactful steps to greening the planet. The concert will feature some of the most famous and talented artists from Africa who are committed to environmental protection through the content of their messages. Rooted in ancestral musical cultures, they are the spokespersons for the challenges of the lands from which they originate.